Social media is an effective solution for any new or traditional business to help establish themselves as a brand across the internet. People are getting smarter with new technologies and resources available to their desks. When it comes to purchasing a product or service, consumers are hesitant to trust even reliable sources since they must pay money in exchange for value. People are becoming more informed in their purchase selections as a result of YouTube reviews, site testimonials, and friend recommendations.
Businesses want to keep pace with that in the same manner. This is where social media influencers can help. These influencers manage and sustain trust among followers and when they post something through their channels, networks, influencer pages—it receives great attention and engagement. Most renowned businesses know the secrets of these powerful marketing techniques, which in turn, help them acquire leads and eventually convert them into customers.
The world is carrying about 70% of its time on social media platforms, such as Instagram, Facebook, Twitter, Pinterest, etc. Businesses know where the people are and hence, leverage these platforms for their marketing. Implementing Influencer marketing strategies can go a long way to boost sales and drive potential targeted traffic to your websites.
Type of social media influencers?
Ideally, there are 5 types of social media influencers that fall into a category:
- Mega influencers: Best for the brand awareness having millions of followers (1M+).
- Macro-influencers: It’s also good for brand awareness 100K – 1M followers
- Content Creators: Creating high quality videos and graphics
- Nano-influencers: In this group of influencer having 10K followers.
- Platform-Specific Influencers: Focus on specific platforms like ( YouTube, Instagram and Facebook etc)
Mega-Influencers
Best for the brand awareness having millions of followers (1M+), mega influencers are more likely to appear as c\public figure accounts. They can get leads or attention to your products or services just by one post. These influencers are mostly active on social media accounts regularly building trust towards the audience in their respective niches. They help businesses generate a ton of likes and engagements.
Macro-Influencers
It’s also good for brand awareness 100K – 1M followers. Macro-influencers may be any celebrity, athlete, or TV personality. They often hold a “celebrity status” badge just like mega influencers that help brands to contact them for a large reach.
Nano-Influencers
A budget-friendly and cost-effective solution for especially new or rising brands comes in the form of nano-influencers that are usually segmented in the 1K to 10K followers scale. The resource suggests that nano-influencer is the most effective individuals over all of the above mention types. The best part is since these types of influencers focus more on growing their following networks, they often tend to offer their services either for free of cost or at a reasonable price.
Content Creators
Content creators focus in producing high-quality videos, graphics, and other visual content designed to engage and influence audiences. Their strength deceits in their creativity and ability to craft convincing stories through visuals. Whether its product demonstrations, tutorials, or appealingly pleasing content, they build trust and interest in a brand by delivering valuable, relevant, and visually appealing content that resonates with their followers.
Platform-Specific Influencers
- Instagram Influencers: Product promotion over the Instagram.
- YouTube Influencers: Creating long video content, reviews, tutorials, and vlogs.
- TikTok Influencers: Creating short videos/Reals to involve audiences and viral content.
